Nuclear Family Business

with Ray Seggern and Mike Catan

The Nuclear Family Business podcast is in the corner of small, family-run businesses all across the country. It’s the mom-and-pop shops with less than 100 employees that power cities and communities all over the United States. Those businesses matter and need every helping hand they can get to survive and thrive, while Fortune 500 companies gobble up as much wealth as possible.

We want small, family-run businesses to keep their seat at the table.

If you’re in business to cultivate a dream that betters your whole family and the lives of the people you serve, then take a listen.

Listen to the Newest Episode

Recent Episodes

Jun. 20, 2024

Ep 11: The (Funny) Business of Radio with Chris Mosser

Both Ray and Mike have extensive experience – good, bad, and ugly – with traditional broadcast radio, which lends itself to the discussion of family business from many perspectives – ownership, management, employment, and advertiser. Just like all media, radio is ever-changing, but has remained a stalwart institution, weathering a constant wave of new competitors …

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Jun. 6, 2024

Ep 10: Dual Relationships: When Business Gets Personal

An inherent feature of family businesses – your mom or your brother is often also your boss or your assistant. And they’re not always appropriate, and they’re not always convenient – but romantic relationships within work environments are also very common. People, after all, wanna get down. What risks and pitfalls revolve around these dual relationships within …

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May. 7, 2024

Ep 9: Marketing War (And Ghost) Stories With Monica Ballard

The Guest on this Podcast is Ray’s co-author of the book “No Place Like Home Services,” Monica Ballard! Monica and Ray have worked together for over ten years and she also gives ghost tours in Austin, Texas!

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Ray Seggern

HOST

Businesses across North America have turned to Ray Seggern for expertise on leadership and marketing for 20 years.

As a senior partner for the Austin, TX-based Wizard of Ads Group, he uses targeted storytelling to help small- and medium-sized businesses build distinct brands built on strong company culture and exceptional experience.

The results are clear: Successful companies that multiply their sales, stand out to their customers and community, and have employees emboldened by doing work they believe in.

A diehard expert on radio, marketing and advertising, Ray has been an award-winning on-air talent, successful concert promoter, independent filmmaker, and owner of an independent newspaper.

A combination of entrepreneurial talent and talent for great promotion and showmanship ties together his years of success. With strategic analysis and creative problem solving that are the hallmarks of Wizard of Ads-style advertising, he helps every client stand out and reach higher than ever before.

Mike Catan

HOST

Mike Catan co-owned a third-generation family business that at its peak had 1,500 employees and an annual revenue of $300 million. Mike has worked with top retailers like Walmart, Target, and Michael’s.

He has a deep understanding and love of family businesses. Mike is also a whiskey sommelier who hosts tastings for private parties, bars, restaurants, and corporate events.

In his spare time, Mike loves hanging out with his dogs, and playing golf.